Introduction
$10M in Revenue, 35 Dealerships, and Market Leadership — Built in Under Three Years
In 2014, through Tehrani International Trading, I partnered with Techking Tire to introduce their OTR — Off-The-Road — heavy-duty tires into the Middle East market. Techking is a globally recognized manufacturer of mining, construction, and industrial tires, but had zero presence in the region. My mandate was to build that presence from scratch — identifying the right industry partners, establishing a dealer network, and creating the commercial infrastructure to sustain long-term growth.
Within three years, I generated $10M+ in revenue, secured partnerships with 35 dealerships across the region, and positioned Techking as a trusted and dominant OTR tire supplier to mining and construction companies throughout the Middle East. The brand went from unknown to market leader in its segment — entirely through strategic relationship building, channel development, and operational execution.
How I Built It — Five Pillars of Market Entry and Commercial Growth
Identified and built direct relationships with leading mining and construction companies across the Middle East — the primary buyers of OTR heavy-duty tires. These relationships drove immediate demand and established Techking as a credible, reliable supplier in high-stakes industrial environments from day one.
Strategic Market Entry Through Industry Networking
Secured partnerships with 35 dealerships across the region — creating the distribution infrastructure needed for consistent market coverage, product availability, and after-sales support across multiple countries simultaneously.
Building a 35-Dealership Distribution Network
Delivered $10M+ in total revenue within the first three years of market entry — through a combination of direct key account sales, dealer channel activation, and ongoing relationship management with major industrial buyers.
Driving $10M+ in Revenue in Under Three Years
Implemented a CRM system to track customer needs, manage relationships, and ensure consistent service delivery — improving customer satisfaction, reducing churn, and building the loyalty infrastructure needed for long-term revenue growth.
CRM Implementation for Customer Satisfaction and Retention
Conducted regular training seminars for operators and dealership staff — educating them on proper tire usage, maintenance, and product specifications. This investment in product knowledge reduced operational downtime for customers and strengthened Techking's reputation for quality and support.
Operator Training Programs for Brand Loyalty and Product Performance
$10M+ in revenue generated in under three years
01
35 dealerships secured across the Middle East
02
Established Techking as market leader in OTR tire supply in the region
03
CRM system implemented for enhanced customer satisfaction and retention
04
Received official certificate of recognition from Techking Tire for outstanding regional contribution