I've spent 20+ years not just advising businesses, but operating them. Building distribution networks from scratch, negotiating exclusive partnerships with global manufacturers, running P&L across multiple markets, and rebuilding commercial infrastructure for companies that needed more than a strategy deck.

My background spans luxury goods, beverages, industrial products, and consumer brands across Canada, the US, Europe, and the Middle East. I've worked with brands like Tonino Lamborghini, Continental, Aston Martin Furniture, Sumitomo, and Valtra. Not as an agency. Not as a consultant handing over a report. As the operator responsible for results.

I'm quadrilingual, English, Persian, Arabic, and Turkish — which means I bring genuine cross-cultural commercial fluency to every market I enter. I've worked across 24+ international markets and spent nearly six years building businesses in Vancouver.

What drives me is straightforward: I want to help businesses that have real potential but are stuck, on growth, on distribution, on marketing performance, on commercial systems. I've been in those situations myself, and I know exactly what it takes to break through.

Outside of work, I'm a tennis player, a skier, and someone who believes the best business conversations happen over a good cup of coffee.

If you're ready to scale — let's talk.