Introduction
$480K Monthly Revenue Lift — Through Geo-Targeted Digital Strategy and Operational Marketing
Lube City engaged me as VP Marketing on a strategic contract basis to modernize their marketing operations and drive measurable revenue growth across multiple service locations nationally. The challenge was clear: a mature automotive service brand with strong physical presence but underperforming digital channels, inconsistent location-level marketing, and no structured loyalty infrastructure.
In under six months, I delivered a $480K monthly revenue increase — a 25% lift — by rebuilding their paid media approach, reallocating budget toward high-performing channels, and launching a loyalty program that increased the repeat customer rate by 35%. This wasn't a brand refresh. It was a commercial performance overhaul, location by location.
How I Drove Growth — Five Areas of Marketing Impact
Designed and executed location-specific Google Ads and Meta campaigns tailored to each service location's market area — driving a 25% revenue lift and a 30%+ increase in car-count traffic across the network.
Geo-Targeted Paid Media Across Multiple Locations
Audited a $500K multi-channel marketing budget and reallocated spend toward high-performing seasonal campaigns and top-converting channels — elevating overall marketing ROI by 52%.
Budget Reallocation for Maximum ROI
Designed and launched a structured loyalty program aligned to customer lifetime value goals — increasing the repeat customer rate by 35% and building a foundation for sustained revenue without heavy acquisition spend.
Launching a Loyalty Program That Delivered Results
Secured and activated a co-marketing partnership that boosted brand awareness by 25% — expanding audience reach into new regional segments without additional paid media investment.
Strategic Co-Marketing Partnership for Brand Expansion
Developed localized promotional offers tailored to individual location markets — improving average ticket size and service conversion rates, contributing directly to the overall 30%+ car-count growth.
Localized Promotions That Increased Average Ticket Size
$480K monthly revenue increase — 25% lift across all locations
01
52% improvement in overall marketing ROI
02
30%+ increase in car-count traffic through localized campaigns
03
35% repeat customer rate increase through loyalty program launch
04
25% brand awareness growth through strategic co-marketing partnership